Customer has four different applications for their external users for promotion, sales, order management, order tracking etc. for the healthcare services they offer.
User adoption was the problem as users must maintain different credentials for different applications. Online sales figures were decreasing.
Three out of four applications were Salesforce community and fourth application was built on Site core.
Salesforce is used as a back-end for data storage, Salesforce community and site-core website is used as front end to offer 360 view of customer data and complete sales process.