It is to be noted that before the Covid times, the retail industry was gaining momentum and worked very well. To go online was not a necessity. After Covid and its repercussions on the market, a lot of shops and establishments were forced to close down. On the contrary, customer demand has increased along with a change in customer behaviour. Those retailers with physical stores were finding it difficult to manage all the lock-downs and social distancing whereas the stores that had a presence online or those that changed to the online mode were finding the times much more manageable. With the rise of e-commerce, digital marketplaces, and social media, the shopping experience has changed. Today’s consumers want to feel connected with brands while shopping so they can get product information, recommendations, and deals in one place. In response to these changes, retailers must modernize their in-store and online operations to remain relevant and capture the demand for frictionless e-commerce experiences. It is to leverage the change in the retail market and the customer attitude to shopping that Salesforce has stepped forward with its versatile Commerce Cloud exclusively for the retail industry. What is Salesforce Commerce Cloud? Let us have a glance at what is meant by Salesforce Commerce Cloud. Salesforce Commerce Cloud is a cloud-based software that is aimed at providing the best e-commerce solutions at one go. The platform revolutionizes how retailers manage inventory across channels and optimize supply chains while meeting and exceeding customer interactions. The platform extends the finest B2B and B2C facility for retailers. It is a unified software that runs on a single server and caters to multiple customers in real-time. We can now, explore the most salient of 8 ways that Salesforce Commerce Cloud could be a game-changing solution for a successful retail business.
- Salesforce devops centre the route to Faster development and shorter release cycles
- Why prefer Salesforce for CRM Enhanced Healthcare Management?
- Gain the edge in the Hospitality Business with Salesforce
- Benefits of Salesforce for the Financial Industry
- Advantages of salesforce for the construction and engineering industry